Slam your pint glasses and burn any promotional tickets in your wallet because on September 1st Georgia breweries have finally grown the hell up.
Overnight, things took a heroic turn for Georgia breweries and the beer they serve, but it didn’t happen overnight; it actually took several months and long conversations with Georgia government officials to pass a bill that would allow breweries to sell directly to their consumers.
So Many Changes
Here’s what changed. Today, consumers in Georgia can now go to any brewery that their palette desires, order a pint or flight and walk home with a purchased 6-pack, case or bottle of their favorite Georgia brew. That’s not all that changed though.
Some breweries are introducing new glasses into their inventory that are not for keeps. Let me explain. ‘Back in the day’ when you came to a brewery, you would buy a promotional tour, get 6 samples of beer and you would be able to keep the glass. That ended today. Scofflaw, for example, made a gorgeous debut of their new snifter glass, but the reason for it isn’t what you think.
Out with the Pints
In the past, they only served the 16 oz pint, but because consumers can now buy directly from them. For example, giving a full pour of the Vanilla Abstention, which is 13.9%, is probably a bad idea. When we asked Matthew Shirah, man in charge at Scofflaw, about the new glassware, here’s what he said, “You can’t give people 16 oz pours of Double Basement in a pint, they’d be dead. Its more about responsibility. People would kill themselves if they were to drink 14% beers in a big glass. I nearly killed myself doing it before”.
Truer words have never been spoken and it is so true. Honestly, I assumed the subtraction of regular pints was due to breweries not wanting to have their consumer steal their glasses. But here’s something different. Reformation Brewery has a pint glass that doesn’t have a logo of the brewery so as to detour theft. When talking to Jessica Miller, Marketing guru at Reformation Brewery, she said similar verbiage, “the tulip is for high gravity beers”.
With all the changes taking place, Georgia breweries and their consumers are in for a learning ride. Reformation’s, Spencer Nix is nervous about the lines and how comfortable people are waiting, but we’ve assured him that “if people are willing to wait, it’s worth the stay”. And that’s what we’re going with. The crowds at every brewery in Georgia is filled with thirsty craft beer citizens.