Today, Creature Comforts Brewing Company, out of Athens, GA is next up to release their highly anticipated STAY G-O-L-D. An India Pale Ale collaboration between Interboro Spirits & Ales and the Hip-Hop group Run the Jewels.
This is isn’t the first brewery to take part in this unique experience – it started with Interboro Spirits and then Pipeworks and Burial joined in the fun.
Creature held a private release party at Killer Mike’s barbershop, The SWAG Shop, before moving on a couple blocks over to The Sound Table where Killer Mike and Run the Jewels would perform some of the songs from their album.
At the private release party, I was surprised to see the amount of celebrities that showed up; Killer Mike, Blake of Nappy Roots and some of the Creature guys and gals (yes, I consider them celebrities). Ale Sharpton and Tim and Aaron of Beer Guys Radio was in the shop and the vibe was pure gold. This was something different than the typical beer experiences – there was a special vibe about the place. Every couple seconds a new can was opened, all while customers were getting their haircut in the chair.
And as much as I wanted to get a quick line up from one of the barbers, I couldn’t help but get my hands on the 16-ounce can of pure G-O-L-D and pour it into the golden and branded glass!! Trust me, it did not disappoint!
Cans of this gold will be available today at Creature Comforts at 1pm!!! I’ll see you in the line.